Pinterest has almost 50 million individual users. Nowhere near the extreme numbers that are seen on Facebook and Twitter, but still a substantial number of potential fans for your brand. You can also expect a higher and more quality level of engagement from the type of people who use Pinterest.
Recently, Pinterest has been trying out Promoted Pins. This is a paid advertising option for brands that want to get more exposure. Promoted Pins are based on the cost-per-click model. You can set the daily budget limit for a set time period to better manage your costs.
Want to know how you can get started with Pinterest Promoted Pins? Here is what you need to know:
Apply for a Pinterest business account
Before you can use Promoted Pins, you must be approved to set up a business account. You must have a business account in order to gain access to the advertising functions as well as analytics.
It can take several weeks for approval, so be patient. It is good that the social network is more selective about approvals because it ensures a quality experience for users.
You will have to confirm your brand website and link to your Pinterest account by pasting a snippet of code to your site's index.HTML page.
Once you have this complete, your pins will now include a call-to-action button that will link to your website. Create appealing content
Pinterest relies on great visual content. Make sure that you are setting stunning images that will catch users' eyes as they are scrolling through the thousands of other images on the page.
Organize your pins into related boards. Focus on the interests of your target audience. Keep track of what types of images work best and see the highest levels of engagement.
When you create your boards, make sure you choose a name and description that will jump out at your audience and play to their interests. Include keywords in your descriptions to make them easy to find in a search.
Invite others to be contributors on your boards. This will help you create a larger following from other marketers and social influencers.
Boost results with promoted pins
Once you are in the swing of things and have a few different boards with visual content, you can start using the Promoted Pins to push your content farther. Choose from the pins that are seeing the most engagement when picking your first promoted pins.
To see what your best pins have been so far, check the Pinterest Analytics dashboard. A Promoted Pin must be created from an existing pin. You cannot make a pin just for promotion. This is to ensure that marketers are promoting genuine content instead of advertising copy.
Promoted Pins cannot have pricing information or calls-to-action. Content must not be profane. No nudity, alcohol, or anything considered shocking and disturbing. You can only include one hash tag in the Promoted Pin description.
After you decide on the best pin for promotion on the Pinterest Ads page, just hover over the image and click "promote." Once you choose to promote a pin, you then have to select your target audience and set key terms so that you make sure your pin is being seen by those you want to reach the most.
Using the Pinterest Promoted Pin feature is a great way to get your brand out there for a broader audience to discover. It makes the most out a popular social media platform using your visual content.
Have you tried the Promoted Pins feature yet?
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