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Thursday, August 27, 2015

New Pinterest Tutorial

Tuesday, August 25, 2015

How to Get Started With Pinterest Promoted Pins

Of all the new social media channels out there, Pinterest has certainly grown into one of the most important ones for business marketing. Its visually-charged platform makes the most of what today's user looks for in a social network and gives brands a place to connect with followers through great images. Now, businesses can strengthen their reach with the use of Pinterest Promoted Pins.

Pinterest has almost 50 million individual users. Nowhere near the extreme numbers that are seen on Facebook and Twitter, but still a substantial number of potential fans for your brand. You can also expect a higher and more quality level of engagement from the type of people who use Pinterest.

Recently, Pinterest has been trying out Promoted Pins. This is a paid advertising option for brands that want to get more exposure. Promoted Pins are based on the cost-per-click model. You can set the daily budget limit for a set time period to better manage your costs.

Want to know how you can get started with Pinterest Promoted Pins? Here is what you need to know:

Apply for a Pinterest business account

Before you can use Promoted Pins, you must be approved to set up a business account. You must have a business account in order to gain access to the advertising functions as well as analytics.

It can take several weeks for approval, so be patient. It is good that the social network is more selective about approvals because it ensures a quality experience for users.

You will have to confirm your brand website and link to your Pinterest account by pasting a snippet of code to your site's index.HTML page.
Once you have this complete, your pins will now include a call-to-action button that will link to your website. 

Create appealing content

Pinterest relies on great visual content. Make sure that you are setting stunning images that will catch users' eyes as they are scrolling through the thousands of other images on the page.

Organize your pins into related boards. Focus on the interests of your target audience. Keep track of what types of images work best and see the highest levels of engagement.

When you create your boards, make sure you choose a name and description that will jump out at your audience and play to their interests. Include keywords in your descriptions to make them easy to find in a search.

Invite others to be contributors on your boards. This will help you create a larger following from other marketers and social influencers.

Boost results with promoted pins

Once you are in the swing of things and have a few different boards with visual content, you can start using the Promoted Pins to push your content farther. Choose from the pins that are seeing the most engagement when picking your first promoted pins.

To see what your best pins have been so far, check the Pinterest Analytics dashboard. A Promoted Pin must be created from an existing pin. You cannot make a pin just for promotion. This is to ensure that marketers are promoting genuine content instead of advertising copy.

Promoted Pins cannot have pricing information or calls-to-action. Content must not be profane. No nudity, alcohol, or anything considered shocking and disturbing. You can only include one hash tag in the Promoted Pin description.

After you decide on the best pin for promotion on the Pinterest Ads page, just hover over the image and click "promote." Once you choose to promote a pin, you then have to select your target audience and set key terms so that you make sure your pin is being seen by those you want to reach the most.

Using the Pinterest Promoted Pin feature is a great way to get your brand out there for a broader audience to discover. It makes the most out a popular social media platform using your visual content.
Have you tried the Promoted Pins feature yet?

Dawn Pigoni of Be Social Worldwide is a certified online marketing specialist and a virtual assistant. Dawn offers superb online networking, marketing and bookmarking to WAHMs, Small Business Owners, Internet and Affiliate Marketers, and Coaches who desire to bring stunning internet presence through online networking to their businesses. Get Dawn's free report, Social Networking today & see how she can assist you with being Social Worldwide!

Article Source: http://EzineArticles.com/9134721

Saturday, August 22, 2015

How to Master the Art of Tweeting

Any person who has not been living under a rock for the past nine years has surely heard about Twitter. In fact, there are only very few active internet users today who do not have a Twitter account. This social media following is there best there is in its category that any sensible marketer could not afford to ignore it. However, doing marketing on social media platforms such as Twitter is not an easy task.

First imagine yourself as a regular Twitter user, someone who uses a personal account. Then imagine you are following a lot of people and some of them just tweet and tweet about advertisements and links to whatever they are promoting. For sure you would get annoyed at the spam on your timeline. So what would you do? Unfollow them, right. That's the only way. So if you are a dedicated marketer, would you want the same thing to happen to you? If not, then here is a guide how to not only be effective but more importantly, successful, in what you are doing.

The first thing you have to do is make an account with a name and username that you yourself can trust. There are many Twitter handler names today that just don't make sense. Next, put a decent picture which is favorably related to what you want to achieve on Twitter. After you have your account set-up, it's time to study the platform. As a marketer on Twitter, you have to understand the nature of this social network. You can do this by just observing what is going on or you can further your knowledge by doing some readings online. But if you are already adept at using it then all the better. Next you must attract followers who would be your audience. Now what a newbie would do is follow tons of people all at once. That might be a problem for several reasons: you will not gain people's trust that way, you can be reported and Twitter can ban you from following people for a considerable amount of time which might impede your plans. So what should you do to gain followers? The easiest thing you could do is to invite those email contacts. You know most of them and most may already have Twitter accounts. So through this, you can already have initial followers. Then to make sure you are doing the right thing, pinpoint your main competitors and study their accounts. What are they doing right? Is there anything they are doing wrong? If you think there are lapses then this is your chance to do better and increase the chances of getting followed. For example, if there are unanswered questions that you have the answers to then maybe you can do better than them. The next step is to link your Twitter account with other social networking accounts you have such as Facebook, Google+ and LinkedIn. This way, you can attract more followers.

The most important part in establishing a reputable marketing profile on Twitter is content. As you already know, Twitter only allows 140 characters so you have to use it wisely. When people know that you post good stuff on your profile, they will follow you just to see your interesting posts. However, the content on your Tweet is a big factor. Posting random links just won't cut it. Different types of content include links to what you are marketing and content from other sites with engaging text. Another one is Tweets containing inspirational quotes. People just love good and relat

able quotes. In fact, a huge amount of users follow accounts just to see the quotations they are posting. Questions asked through Twitter also increases the amount of user engagement. The last and most important thing to consider for your Twitter content are visuals. Images such as gifs, vines and memes, especially those that are currently trending are a very welcome addition. Also, using hashtags is a sure fire way to get your content noticed. Just don't overuse them. Use just a maximum of three of the most relevant hashtags you can think of.

Finally, for someone new to using Twitter for marketing, you should consider automating your tweets. You see, you have followers all over the world and you can't stay awake for 24 hours a day. Free applications like Buffer can allow you to pre-schedule up to 10 tweets at a time.

So those are pretty much the basics. Master these and you're on your way to establishing a great foundation for using Twitter as a marketing platform.

Article Source: http://EzineArticles.com/9136302